Dr. Arslan Rafi

Dr. Arslan Rafi

Dr. Arslan Rafi is currently serving as an Associate Professor of Marketing at Grand Asian University Sialkot. Prior to this, he worked as a Postdoctoral Researcher in Marketing and Artificial Intelligence at the UWA Business School, University of Western Australia, Perth. WA, Australia.

Dr. Rafi’s research bridges the gap between emerging technologies and consumer behavior, with key interests in artificial intelligence, human-robot interactions, the Metaverse, and consumer well-being. His recent scholarly contributions have appeared in top-tier journals, including Decision Support Systems (ABDC: A*, ABS: 3) and The Service Industries Journal (ABDC: B, ABS: 2). He is also an experienced data analyst with expertise in both quantitative and qualitative methods, proficient in tools such as Python, SPSS, Smart-PLS, and AMOS. With a strong academic portfolio and international research experience, Dr. Rafi is passionate about driving innovation in marketing education and developing future-ready business leaders.